RED BULL

Max Verstappen | Behind The Scenes

Ever wondered how to make a viral YouTube video? Well in summer 2023, Red Bull UK asked us to do just that. They were teaching F1 world champion, Max Verstappen how to drift drive, and needed a fast-paced engaging film to document it. Long story short, our film hit 1,000,000 views in the first 24 hours, and to this day remains one of Red Bull’s most successful pieces of content on YouTube.

Alongside my main project responsibilities, I put together a short behind-the-scenes documentary on exactly how we pulled it off. It covers the gear we used, the challenges we faced, and what it’s like to work with one of the world’s greatest athletes.