HONDA

DreamPod Concept

When Honda came to us with a new concept car, we knew it called for some killer video content.

It deserved proper storytelling. We opted to go down the documentary route, as a way of shifting the focus away from merely the features of the car, and instead onto what opportunities those features would unlock for the driver.

Because ultimately, when it comes to cars (and any other product, quite frankly), people aren't that fussed about what it can do. They care about what it can do for them. We knew telling the story of a real use case was where we could garner genuine interest in it.
And that's where we could land the ultimate prize: emotional connection.