JUBEL
‘We exist to bring Après to the everyday.’
Using their mission statement as inspiration, I wrote a treatment for a 60-second TV advert that captures the essence of JUBEL’s roots. The video involved shoots in both London and Serre Chevalier, and tells the story of a JUBEL drinker who is yearning to recreate the excitement of après ski in the city.
Since the video went live across the brand’s social channels, it has reached over half a million organic impressions.
COMMERCIAL (SPEC PROJECT)
“I've worked in marketing for 7 years now and briefed some pretty big time agencies, on global brands, with million pound budgets in my past life and got crap work back on countless occasions.
So the fact that, without a brief, Fraser created an ad that in so many areas is bang on brand for us is genuinely impressive.”
- Henry Brown | Head of Marketing, JUBEL
